Piel de Lobo Brand Identity

Strategy: Piel de Lobo is not your typical charity; it’s a groundbreaking initiative committed to making a tangible difference in the lives of stray animals through everyday actions. Unlike conventional organizations, Piel de Lobo champions a refreshing approach that emphasizes fun and dedication without requiring sacrifices. At its core, Piel de Lobo strives to cultivate a healthier ecosystem for all living beings, seizing every opportunity to create positive change. Products like Pisa Suave and Rebeldes Sin Casa epitomize this ethos, bearing the “Non-Human Social Impact” seal, which aims to democratize contribution and make it rewarding for everyone.

Identity: The genesis of Piel de Lobo can be traced back to a profound connection with “Lobo,” a cherished pet whose adoption and subsequent passing profoundly impacted the founders. Lobo’s journey inspired a mission to aid animals facing circumstances akin to his own, laying the foundation for Piel de Lobo’s identity. Within this identity, Lobo embodies timeless values of inspiration, contribution, and protection, serving as a revered symbol akin to a pack leader.

Visual Universe: Piel de Lobo’s visual identity is dynamic and kinetic, mirroring its commitment to continuous movement and evolution. Through a vibrant palette and evocative imagery, the brand captures a delicate balance of nostalgia and aspiration, encouraging viewers to engage deeply and reflect on their role in creating positive change. Every aspect of the brand’s visual language – from symbols to colors to forms – is meticulously crafted to resonate with its mission, effectively conveying its message to a diverse global audience on an emotional level.